Services
The main target audience of the recreation center are the inhabitants and guests of Astana and Akmola Oblast, as well as tourists from foreign countries. Annually, it is planned to provide about 7 thousand hotel room-nights and 5.5 thousand glamping room-nights.
Project
The Project envisages the construction of the Theya Resort Tourist Complex in Astana. The 4 ha Complex will be fully developed and incorporate a hotel, 3 types of glamping, ethno-aul, restaurants, banquet halls, outdoor swimming pools, a tennis court, barbeque area, saunas and children’s area. The Initiator has sent a request to the local executive body to acquire a 4 ha site for temporary use free of charge.
Company
The Project Initiator is Qtourism LLP, which was created to implement the Project.
Market
- In 2022, the volume of tourism industry in Kazakhstan increased by 17.9% and amounted to 11.2 billion USD, with a compounded annual growth rate of 20.6% during 2020-2022. According to Marketline forecasts, by 2027 the volume of the tourism market in Kazakhstan in value terms will be 16.7 billion USD, an increase of 49,1% compared to 2022. Compounded annual growth rate of the industry over the period 2022-2027 is projected to be 8.3%.
- According to Kazakh Tourism, in 2021, Kazakhstan ranked 66th out of 117 countries in the World Travel and Tourism Development Index, ahead of Montenegro (67), Morocco (71), Kyrgyzstan (90).
- Total income generated by tourist accommodation in Akmola Oblast and Astana was 113.7 million USD. In 2022, 22% of all tourists in Kazakhstan stayed at tourist accommodation in Astana and Akmola Oblast, which generated roughly 29% of total accommodation income.
- Unique Project location. The Complex will be built in Astana, relatively close to the Astana international airport and railway station, and the main centres for overseas and local tourists. The location is also attractive for its year-round tourist activities, such as hotel accommodation, ethno-auls, swimming pool and other health and recreational activities.
- Implementation of a product approach. Despite the popularity of resorts, only a few Astana and Akmola agglomeration hotels provide accommodation with an ethnographic centre. The Complex differs positively from its competitors thanks to its visitor centre, which offers visitors the opportunity to combine culture and relaxation. The Complex is also ideal for holding ceremonies, national and family festivals, improving brand awareness among potential clients.
The Project requires investment of 11,813 thousand USD (at the rate of 449.2 tenge), of which:
- 70% (8,269 thousand USD) - debt financing subject to collateral;
- 30% (3,544 thousand USD) - investor participation.
